In a business landscape dominated by computers, desktop publishing software can help you create a strong and positive image for your company. Desktop publishing software helps you create and maintain unified branding across all levels of your organization while cutting down on the costs associated with outsourcing your printing needs.
Features and Advantages of Desktop Publishing Software
Primarily, desktop publishing software is valued for its ability to create customized page layouts and integrate graphics and images with text. While it shares many features with common document software programs, desktop publishing software gives the user far more options and controls than word processors can offer.
Desktop publishing software can be used to create professional-quality brochures, advertisements and point-of-sale displays. If your company uses these publications to promote itself, you can present a consistent and unified image of your company through your choices of colors, text layouts and fonts. This is proven to inspire consumer confidence in your business, as it helps you be perceived as more professional and trustworthy.
Popular Desktop Publishing Software Programs
When it comes to which company makes the best desktop publishing software, there is considerable debate. Adobe offers several desktop publishing programs, including InDesign, FrameMaker and PageMaker. They have a strong following among both design students and professionals alike.
CorelDRAW, QuarkXPress and Microsoft Office Publisher are also widely used. Of them, QuarkXPress is the most widely used and has become a mainstay in publishing schools across North America. Since each of these desktop publishing software products offers similar features and capabilities, the differences often lie in usability and user-friendliness. Some people find Adobe InDesign intuitive and easy to use, while others prefer QuarkXPress.
A desktop publishing software review site can help you figure out which program would be best for your needs. You can also download free desktop publishing software trial versions from major manufacturers to get your feet wet with the various features and capabilities available. Using these resources will help you make an informed, confident decision.